
Launch
Grow
(Re)Invent
Imagine
ambitious
Products
Startups
Businesses
Experiences
Teams
Ideas
Services
Launch
Grow
(Re)Invent
Imagine
ambitious
Products
Ideas
Teams
Experiences
Businesses
Startups
Services
Launch
Grow
(Re)Invent
Imagine
ambitious
Products
Startups
Businesses
Experiences
Teams
Ideas
Services
Launch
Grow
(Re)Invent
Imagine
ambitious
Products
Ideas
Teams
Experiences
Businesses
Startups
Services
faster and with less risk
Clients
Clients
Clients
Design Leadership
to build up your teams' superpowers
so they can repeatedly deliver business results
Clients
Discovery
Focus on what matters for your business without building an MVP. Develop a repeatable discovery framework that works for big and small bets. Quickly align teams on what works for your customers and business strategy. Learn to quickly & inexpensively test ideas, prototype, and iterate until you arrive at a winning solution.
Discovery
Focus on what matters for your business without building an MVP. Develop a repeatable discovery framework that works for big and small bets. Quickly align teams on what works for your customers and business strategy. Learn to quickly & inexpensively test ideas, prototype, and iterate until you arrive at a winning solution.
Discovery
Focus on what matters for your business without building an MVP. Develop a repeatable discovery framework that works for big and small bets. Quickly align teams on what works for your customers and business strategy. Learn to quickly & inexpensively test ideas, prototype, and iterate until you arrive at a winning solution.
Insight Powered Decisions
Quickly build a research operation that fits your business, your people, and links to your business strategy. Go beyond the surface to gather deep customer insights. Put those insights to work to empower your organisation and fuel successful business outcomes.
Insight Powered Decisions
Quickly build a research operation that fits your business, your people, and links to your business strategy. Go beyond the surface to gather deep customer insights. Put those insights to work to empower your organisation and fuel successful business outcomes.
Insight Powered Decisions
Quickly build a research operation that fits your business, your people, and links to your business strategy. Go beyond the surface to gather deep customer insights. Put those insights to work to empower your organisation and fuel successful business outcomes.
Facilitation for Business Impact
Learn how to align your biggest success factor: your people. Facilitate tough conversations and make clear decisions so teams can focus on what matters most without ambiguity. Bridge the gap between strategy and daily actions. Empower your team with the tools to make informed decisions.
Facilitation for Business Impact
Learn how to align your biggest success factor: your people. Facilitate tough conversations and make clear decisions so teams can focus on what matters most without ambiguity. Bridge the gap between strategy and daily actions. Empower your team with the tools to make informed decisions.
Facilitation for Business Impact
Learn how to align your biggest success factor: your people. Facilitate tough conversations and make clear decisions so teams can focus on what matters most without ambiguity. Bridge the gap between strategy and daily actions. Empower your team with the tools to make informed decisions.
Culture of Experimentation
Build a culture that embraces experimentation and rapid iteration. Learn to set up design experiments, measure success, and iterate based on results. Encourage your team to take risks, test ideas, and make data-driven decisions to drive innovation.
Culture of Experimentation
Build a culture that embraces experimentation and rapid iteration. Learn to set up design experiments, measure success, and iterate based on results. Encourage your team to take risks, test ideas, and make data-driven decisions to drive innovation.
Culture of Experimentation
Build a culture that embraces experimentation and rapid iteration. Learn to set up design experiments, measure success, and iterate based on results. Encourage your team to take risks, test ideas, and make data-driven decisions to drive innovation.
Superpowers in action
Hey, I'm Mathew


Mathew Kelcher
Product Strategy & Design Leadership
I'm Mathew, a Canadian design leader and entrepreneur located between Paris and Berlin. I’ve been designing for over 20 years, since before UX was a buzzword. My last 8 years have been dedicated to building, leading and mentoring exceptional design teams.
These days, I design businesses. I mentor founders and product teams to use the superpowers of design to expand way beyond the screens of their product. That’s when design delivers big ambitions and drives revenue in a repeatable way.
Hey, I'm Mathew
Hey, I'm Mathew


Mathew Kelcher | Product Strategy & Design Leadership
Mathew Kelcher
Product Strategy & Design Leadership

I'm Mathew, a Canadian design leader and entrepreneur located between Paris and Berlin. I’ve been designing for over 20 years, since before UX was a buzzword. My last 8 years have been dedicated to building, leading and mentoring exceptional design teams.
These days, I design businesses. I mentor founders and product teams to use the superpowers of design to expand way beyond the screens of their product. That’s when design delivers big ambitions and drives revenue in a repeatable way.

I'm Mathew, a Canadian design leader and entrepreneur located between Paris and Berlin. I’ve been designing for over 20 years, since before UX was a buzzword. My last 8 years have been dedicated to building, leading and mentoring exceptional design teams.
These days, I design businesses. I mentor founders and product teams to use the superpowers of design to expand way beyond the screens of their product. That’s when design delivers big ambitions and drives revenue in a repeatable way.
Work with me
Business First
Good design starts with business. We’ll start by aligning leadership on where you are, and where you need to go.
Business First
Good design starts with business. We’ll start by aligning leadership on where you are, and where you need to go.
Business First
Good design starts with business. We’ll start by aligning leadership on where you are, and where you need to go.
Custom Fit
There is no one size fits all in a business. We’ll adapt proven approaches to your objectives and your reality
Custom Fit
There is no one size fits all in a business. We’ll adapt proven approaches to your objectives and your reality
Custom Fit
There is no one size fits all in a business. We’ll adapt proven approaches to your objectives and your reality
Focused
We are always working towards an agreed goal. Focus is what makes it possible. We’ll find the biggest opportunity and start there.
Focused
We are always working towards an agreed goal. Focus is what makes it possible. We’ll find the biggest opportunity and start there.
Focused
We are always working towards an agreed goal. Focus is what makes it possible. We’ll find the biggest opportunity and start there.

No powerpoints here
My results are not in a powerpoint. I deliver the tools, methods and mindset to get your business where you need it to be quickly.

No powerpoints here
My results are not in a powerpoint. I deliver the tools, methods and mindset to get your business where you need it to be quickly.

No powerpoints here
My results are not in a powerpoint. I deliver the tools, methods and mindset to get your business where you need it to be quickly.
Hands-on
Leadership is about jumping between strategy and operational. I’ll do just that. I won’t tell your teams how to do something, I’ll show you too.
Hands-on
Leadership is about jumping between strategy and operational. I’ll do just that. I won’t tell your teams how to do something, I’ll show you too.
Hands-on
Leadership is about jumping between strategy and operational. I’ll do just that. I won’t tell your teams how to do something, I’ll show you too.
Facilitation
Because aligning people is as important as getting it done. And that superpower is contagious.
Facilitation
Because aligning people is as important as getting it done. And that superpower is contagious.
Facilitation
Because aligning people is as important as getting it done. And that superpower is contagious.
Practice > Theory
I've read the books too, but knowing when and how to use an approach comes from experience (lots of it).
Practice > Theory
I've read the books too, but knowing when and how to use an approach comes from experience (lots of it).
Practice > Theory
I've read the books too, but knowing when and how to use an approach comes from experience (lots of it).
Get your next big thing off the ground
Great ideas led to reality




YSL Rouge Sur Mesure
App & Business Line
Concept -> Launch
Creation & launch of a new business line featuring an AR powered app that allows customers to create and print custom lipstick shades from home. Launched at CES in 2021.
Europcar International
Digital Experience
Re-Launch
Re-design of rental car experience & digital touchpoints (application & responsive website). The new platform had a significant revenue impact and now handles 1B$ in annual transactions.








LVMH
New Business launch
Concept —> Launch
Creation of a new online international luxury eyewear business. In collaboration with the innovation incubator for one one of the largest Luxury holding companies in the world.
PwC Experience Centre
User Research Lab Design
Concept —> Launch
As leader of the User Research lab, I worked to design the lab for the Paris office. It features a space for running research experiments, as well as multiple observation rooms.




