Meet your Design Leader
Mathew Kelcher | Design strategy & leadership

I'm Mathew, a Canadian designer and entrepreneur based Paris and Berlin. I've been leading exceptional design teams for the last 10 years.
These days, I design businesses. I help founders and product teams use design to expand way beyond the screens of their product. That’s when design delivers big ambitions and drives revenue in a repeatable way.
I'm Mathew, a Canadian designer and entrepreneur based Paris and Berlin. I've been leading exceptional design teams for the last 10 years.
These days, I design businesses. I help founders and product teams use design to expand way beyond the screens of their product. That’s when design delivers big ambitions and drives revenue in a repeatable way.
I'm Mathew, a Canadian designer and entrepreneur based Paris and Berlin. I've been leading exceptional design teams for the last 10 years.
These days, I design businesses. I help founders and product teams use design to expand way beyond the screens of their product. That’s when design delivers big ambitions and drives revenue in a repeatable way.

Building-up the capabilities of design-led teams:
Business first
Make the link between product decisions, business objectives, and customer needs.
Escape the feature farm
Shift from building endless features to focusing on impactful value for customers and business.
Deep customer insights
Develop a research operation that guides product decisions with an intimate understanding of your customers.
Experiment on the cheap
Test assumptions and potential solutions before writing code.
Think beyond the screen
Expand to encompass the holistic customer experience, from acquisition to retention and beyond.
Measure your situation
Reduce ambiguity by putting in place the measurements that tell you if you're on the right path.
Repeatable results
The righ tools and frameworks that consistently enable business results.
Facilitation
Align stakeholders on key decisions to remove abiguity and back and forth.
Get your next big thing off the ground

Building-up the capabilities of design-led teams:
Business first
Make the link between product decisions, business objectives, and customer needs.
Escape the feature farm
Shift from building endless features to focusing on impactful value for customers and business.
Deep customer insights
Develop a research operation that guides product decisions with an intimate understanding of your customers.
Experiment on the cheap
Test assumptions and potential solutions before writing code.
Think beyond the screen
Expand to encompass the holistic customer experience, from acquisition to retention and beyond.
Measure your situation
Reduce ambiguity by putting in place the measurements that tell you if you're on the right path.
Repeatable results
The righ tools and frameworks that consistently enable business results.
Facilitation
Align stakeholders on key decisions to remove abiguity and back and forth.
Get your next big thing off the ground

Building-up the capabilities of design-led teams:
Business first
Make the link between product decisions, business objectives, and customer needs.
Escape the feature farm
Shift from building endless features to focusing on impactful value for customers and business.
Deep customer insights
Develop a research operation that guides product decisions with an intimate understanding of your customers.
Experiment on the cheap
Test assumptions and potential solutions before writing code.
Think beyond the screen
Expand to encompass the holistic customer experience, from acquisition to retention and beyond.
Measure your situation
Reduce ambiguity by putting in place the measurements that tell you if you're on the right path.
Repeatable results
The righ tools and frameworks that consistently enable business results.
Facilitation
Align stakeholders on key decisions to remove abiguity and back and forth.