Product strategy. Business ventures. Competitive advantage.
Find unfair advantage
Launch what matters.
Re-think the rest.
About Me
Mathew Kelcher
Product strategy. Business ventures. Competitive advantage.
I help companies spot
opportunities others miss and turn them into competitive advantages. From global platforms to 0 to 1 ventures.
My last 20 years have been about turning hidden opportunities into real outcomes — the kind that create lasting advantage and businesses actually grow from. From global giants to early-stage ventures, I’m at my best when the ambition is big but the path is unclear.
I've built and led design departments, led €1M+ projects end to end, and partnered with executive teams at critical moments where product, brand, and business strategy need to align.
I mix entrepreneurship, customer insight and strategic leadership to build ecosystems that work at every level: for customers, teams, and business.
Sometimes I lead from within, sleeves rolled up. Other times, I step back to reframe the culture, realign the team, or reshape the way decisions get made — whatever clears the path to meaningful results.
I’m open to meaningful roles, strategic partnerships, and opportunities to help teams move from ambiguity to action.
Languages
EN Native
FR Fluent
DE Coming soon
Work Authorization
EU, UK, Canada
IN PRACTICE
Countries where I've run research
Strategy & innovation teams led
Global 500 companies advised
Multi Million $ Platforms Re-thought
New Markets Entered & Launched
See what's possible
About Me
When to call me
You’re launching something new
You're entering new markets or launching new business lines, and need to identify unfair advantages before competitors spot them—then build the systems to capture them.
You’re re-thinking something critical
Your existing products or business models are underperforming. You need to find the hidden leverage within what you have and architect new approaches that create competitive separation.
You need to understand your customer - fast
You're making high-stakes bets and need to understand where unmet customer demand creates opportunities for lasting advantage.
You need someone who can think and build
You need strategic insight plus hands-on execution. Someone who can see the opportunity, design the advantage, and build the working solution—not just deliver recommendations.
Ways to work together
2-8 weeks
Strategic Sprints
Focused enagements to identify unfair advantages and launch working solutions. I move fast to spot the opportunity, design the approach, and deliver market-tested results. You get clarity plus a launched initiative.
Best for: New market entry, competitive positioning, breakthrough product launches
3-12 months
Embedded Partner
I work alongside your team as an integrated strategic partner. Sometimes leading from the front, sometimes developing your team's capabilities. You get both strategic direction and hands-on execution.
Best for: New business line development, major platform launches, organizational transformation
ongoing
Strategic Advisory
Regular strategic guidance for complex growth challenges. Monthly sessions, targeted interventions, and access to pattern recognition from global experience. You get an external strategic brain when you need it.
Best for: Founders, executives navigating market complexity, PE/growth fund partners
6-18 months
Venture Building
Full partnership for 0-to-1 ventures. I help navigate early chaos while building systems for scale. From opportunity identification through launch and initial growth.
Best for: Corporate ventures, stealth projects, pre-seed startups
Cient Stories
Work I've led from vision to reality
Strategic ventures delivered across industries and the globe.
New Revenue Streams
Building profitable business lines from zero to launch
Building a niche business for a mega-brand
Launched AR-powered custom lipstick app & service that became standalone business line, capturing untapped personalization demand.
Launching a luxury startup
Designed a new global luxury eyewear venture from 0 for a leading fashion group.
Launching drive through grocery shopping
Designed & launched app enabling seamless online shopping and drive-through pickup for a 1500+ store grocery chain.
Transforming retail during crisis
Launched new remote shopping and live event formats during the Covid-19 retail crisis.
Market Expansion
Capturing competitive positions in new territories and customer segments
De-risking global launch
De-risked new product concepts and global re-branding of a premium beverage brand, by uncovering deep customer perceptions before lauch.
Expanding into a new banking market
Expanded a mobile banking platform and offers into new African markets.
A new global e-commerce storefront
Launched D&G Beauty as a stand-alone global e-commerce platform.
Launching Prada beauty online
New design for global launch of e-commerce platform.
Launching Valentino Beauty online
New design for global launch of e-commerce platform.
Competitive Advantage Creation
Optimizing existing assets to create lasting market separation
What really matters to retirement savers
Unlocked new growth levers for sales and marketing teams by leveraging deep customer insight and challenging long-held assumptions.
Doubling e-commerce conversions
Complete overhaul of purchase flows and product discovery to eliminate conversion barriers on the global e-commerce site.
Excel insipried design
Brought Balenciaga's ground breaking website concept to life.
Redefining Beauty Online for YSL
Re-designed global e-commerce website to redefine the online shopping experience and captivate beauty lovers worldwide.
Immersive 3D Experience at Watches & Wonders
Created a 3D experiential website to bring Cartier’s Watches & Wonders presence online during Covid. Designed to sustain engagement, drive emotion, and reflect the brand’s timeless craftsmanship in a digital format.
Virtual in-store makeup tutorial app
Designed an iPad experience to guide customers through makeup tutorials inside Lancôme stores. Built in collaboration with top makeup artists to delivers guidance tailored to each user—bridging luxury retail with expert-led education.
Game design for global conversion boost
Game design drives worldwide conversions
Business Model Innovation
Transforming how companies create and capture value
A new suite of omnichannel services
Launched innovative bespoke retail services to streamline omnichannel experience for customers of Kering brands - Saint Laurent, Gucci, and McQueen.
A new life for legal services business
Redefined the business & operations model of the legal services unit within a global energy group.
Streamlining global B2B2C journey
Eliminated customer friction across 12 countries and 4 platforms, creating unified experience that increased cross-platform conversion rates.
Enterprise Platform Re-Invention
Modernizing platforms for operational advantage
Visualising mass payments
Improved visibility of SEPA payments for B2B clients with a redesigned payments platform.
Second life for a social platform
Overhauled a global internal social platform used by thousands worldwide.
Training platforms for high-voltage power technicians
Designed the next era of training and skill management for high-voltage power line technicians.
Intranet re-design
Reimagined the global intranet and communications experience.
Corporate website re-design
Complete re-design of corporate website to better serve the needs of investors, press, and jobseekers.
Product strategy. Business ventures. Competitive advantage.
Find unfair advantage
Launch what matters.
Re-think the rest.
About Me
Mathew Kelcher
Product strategy. Business ventures. Competitive advantage.
I help companies spot
opportunities others miss and turn them into competitive advantages. From global platforms to 0 to 1 ventures.
My last 20 years have been about turning hidden opportunities into real outcomes — the kind that create lasting advantage and businesses actually grow from. From global giants to early-stage ventures, I’m at my best when the ambition is big but the path is unclear.
I've built and led design departments, led €1M+ projects end to end, and partnered with executive teams at critical moments where product, brand, and business strategy need to align.
I mix entrepreneurship, customer insight and strategic leadership to build ecosystems that work at every level: for customers, teams, and business.
Sometimes I lead from within, sleeves rolled up. Other times, I step back to reframe the culture, realign the team, or reshape the way decisions get made — whatever clears the path to meaningful results.
I’m open to meaningful roles, strategic partnerships, and opportunities to help teams move from ambiguity to action.
Languages
EN Native
FR Fluent
DE Coming soon
Work Authorization
EU, UK, Canada
IN PRACTICE
Countries where I've run research
Strategy & innovation teams led
Global 500 companies advised
Multi Million $ Platforms Re-thought
New Markets Entered & Launched
See what's possible
About Me
When to call me
You’re launching something new
You're entering new markets or launching new business lines, and need to identify unfair advantages before competitors spot them—then build the systems to capture them.
You’re re-thinking something critical
Your existing products or business models are underperforming. You need to find the hidden leverage within what you have and architect new approaches that create competitive separation.
You need to understand your customer - fast
You're making high-stakes bets and need to understand where unmet customer demand creates opportunities for lasting advantage.
You need someone who can think and build
You need strategic insight plus hands-on execution. Someone who can see the opportunity, design the advantage, and build the working solution—not just deliver recommendations.
Ways to work together
2-8 weeks
Strategic Sprints
Focused enagements to identify unfair advantages and launch working solutions. I move fast to spot the opportunity, design the approach, and deliver market-tested results. You get clarity plus a launched initiative.
Best for: New market entry, competitive positioning, breakthrough product launches
3-12 months
Embedded Partner
I work alongside your team as an integrated strategic partner. Sometimes leading from the front, sometimes developing your team's capabilities. You get both strategic direction and hands-on execution.
Best for: New business line development, major platform launches, organizational transformation
ongoing
Strategic Advisory
Regular strategic guidance for complex growth challenges. Monthly sessions, targeted interventions, and access to pattern recognition from global experience. You get an external strategic brain when you need it.
Best for: Founders, executives navigating market complexity, PE/growth fund partners
6-18 months
Venture Building
Full partnership for 0-to-1 ventures. I help navigate early chaos while building systems for scale. From opportunity identification through launch and initial growth.
Best for: Corporate ventures, stealth projects, pre-seed startups
Cient Stories
Work I've led from vision to reality
Strategic ventures delivered across industries and the globe.
New Revenue Streams
Building profitable business lines from zero to launch
Building a niche business for a mega-brand
Launched AR-powered custom lipstick app & service that became standalone business line, capturing untapped personalization demand.
Launching a luxury startup
Designed a new global luxury eyewear venture from 0 for a leading fashion group.
Launching drive through grocery shopping
Designed & launched app enabling seamless online shopping and drive-through pickup for a 1500+ store grocery chain.
Transforming retail during crisis
Launched new remote shopping and live event formats during the Covid-19 retail crisis.
Market Expansion
Capturing competitive positions in new territories and customer segments
De-risking global launch
De-risked new product concepts and global re-branding of a premium beverage brand, by uncovering deep customer perceptions before lauch.
Expanding into a new banking market
Expanded a mobile banking platform and offers into new African markets.
A new global e-commerce storefront
Launched D&G Beauty as a stand-alone global e-commerce platform.
Launching Prada beauty online
New design for global launch of e-commerce platform.
Launching Valentino Beauty online
New design for global launch of e-commerce platform.
Competitive Advantage Creation
Optimizing existing assets to create lasting market separation
What really matters to retirement savers
Unlocked new growth levers for sales and marketing teams by leveraging deep customer insight and challenging long-held assumptions.
Doubling e-commerce conversions
Complete overhaul of purchase flows and product discovery to eliminate conversion barriers on the global e-commerce site.
Excel insipried design
Brought Balenciaga's ground breaking website concept to life.
Redefining Beauty Online for YSL
Re-designed global e-commerce website to redefine the online shopping experience and captivate beauty lovers worldwide.
Immersive 3D Experience at Watches & Wonders
Created a 3D experiential website to bring Cartier’s Watches & Wonders presence online during Covid. Designed to sustain engagement, drive emotion, and reflect the brand’s timeless craftsmanship in a digital format.
Virtual in-store makeup tutorial app
Designed an iPad experience to guide customers through makeup tutorials inside Lancôme stores. Built in collaboration with top makeup artists to delivers guidance tailored to each user—bridging luxury retail with expert-led education.
Game design for global conversion boost
Game design drives worldwide conversions
Business Model Innovation
Transforming how companies create and capture value
A new suite of omnichannel services
Launched innovative bespoke retail services to streamline omnichannel experience for customers of Kering brands - Saint Laurent, Gucci, and McQueen.
A new life for legal services business
Redefined the business & operations model of the legal services unit within a global energy group.
Streamlining global B2B2C journey
Eliminated customer friction across 12 countries and 4 platforms, creating unified experience that increased cross-platform conversion rates.
Enterprise Platform Re-Invention
Modernizing platforms for operational advantage
Visualising mass payments
Improved visibility of SEPA payments for B2B clients with a redesigned payments platform.
Second life for a social platform
Overhauled a global internal social platform used by thousands worldwide.
Training platforms for high-voltage power technicians
Designed the next era of training and skill management for high-voltage power line technicians.
Intranet re-design
Reimagined the global intranet and communications experience.
Corporate website re-design
Complete re-design of corporate website to better serve the needs of investors, press, and jobseekers.
Product strategy. Business ventures. Competitive advantage.
Find unfair advantage
Launch what matters.
Re-think the rest.
About Me
Mathew Kelcher
Product strategy. Business ventures. Competitive advantage.
I help companies spot
opportunities others miss and turn them into competitive advantages. From global platforms to 0 to 1 ventures.
My last 20 years have been about turning hidden opportunities into real outcomes — the kind that create lasting advantage and businesses actually grow from. From global giants to early-stage ventures, I’m at my best when the ambition is big but the path is unclear.
I've built and led design departments, led €1M+ projects end to end, and partnered with executive teams at critical moments where product, brand, and business strategy need to align.
I mix entrepreneurship, customer insight and strategic leadership to build ecosystems that work at every level: for customers, teams, and business.
Sometimes I lead from within, sleeves rolled up. Other times, I step back to reframe the culture, realign the team, or reshape the way decisions get made — whatever clears the path to meaningful results.
I’m open to meaningful roles, strategic partnerships, and opportunities to help teams move from ambiguity to action.
Languages
EN Native
FR Fluent
DE Coming soon
Work Authorization
EU, UK, Canada
IN PRACTICE
Countries where I've run research
Strategy & innovation teams led
Global 500 companies advised
Multi Million $ Platforms Re-thought
New Markets Entered & Launched
See what's possible
About Me
When to call me
You’re launching something new
You're entering new markets or launching new business lines, and need to identify unfair advantages before competitors spot them—then build the systems to capture them.
You’re re-thinking something critical
Your existing products or business models are underperforming. You need to find the hidden leverage within what you have and architect new approaches that create competitive separation.
You need to understand your customer - fast
You're making high-stakes bets and need to understand where unmet customer demand creates opportunities for lasting advantage.
You need someone who can think and build
You need strategic insight plus hands-on execution. Someone who can see the opportunity, design the advantage, and build the working solution—not just deliver recommendations.
Ways to work together
2-8 weeks
Strategic Sprints
Focused enagements to identify unfair advantages and launch working solutions. I move fast to spot the opportunity, design the approach, and deliver market-tested results. You get clarity plus a launched initiative.
Best for: New market entry, competitive positioning, breakthrough product launches
3-12 months
Embedded Partner
I work alongside your team as an integrated strategic partner. Sometimes leading from the front, sometimes developing your team's capabilities. You get both strategic direction and hands-on execution.
Best for: New business line development, major platform launches, organizational transformation
ongoing
Strategic Advisory
Regular strategic guidance for complex growth challenges. Monthly sessions, targeted interventions, and access to pattern recognition from global experience. You get an external strategic brain when you need it.
Best for: Founders, executives navigating market complexity, PE/growth fund partners
6-18 months
Venture Building
Full partnership for 0-to-1 ventures. I help navigate early chaos while building systems for scale. From opportunity identification through launch and initial growth.
Best for: Corporate ventures, stealth projects, pre-seed startups
Cient Stories
Work I've led from vision to reality
Strategic ventures delivered across industries and the globe.
New Revenue Streams
Building profitable business lines from zero to launch
Building a niche business for a mega-brand
Launched AR-powered custom lipstick app & service that became standalone business line, capturing untapped personalization demand.
Launching a luxury startup
Designed a new global luxury eyewear venture from 0 for a leading fashion group.
Launching drive through grocery shopping
Designed & launched app enabling seamless online shopping and drive-through pickup for a 1500+ store grocery chain.
Transforming retail during crisis
Launched new remote shopping and live event formats during the Covid-19 retail crisis.
Market Expansion
Capturing competitive positions in new territories and customer segments
De-risking global launch
De-risked new product concepts and global re-branding of a premium beverage brand, by uncovering deep customer perceptions before lauch.
Expanding into a new banking market
Expanded a mobile banking platform and offers into new African markets.
A new global e-commerce storefront
Launched D&G Beauty as a stand-alone global e-commerce platform.
Launching Prada beauty online
New design for global launch of e-commerce platform.
Launching Valentino Beauty online
New design for global launch of e-commerce platform.
Competitive Advantage Creation
Optimizing existing assets to create lasting market separation
What really matters to retirement savers
Unlocked new growth levers for sales and marketing teams by leveraging deep customer insight and challenging long-held assumptions.
Doubling e-commerce conversions
Complete overhaul of purchase flows and product discovery to eliminate conversion barriers on the global e-commerce site.
Excel insipried design
Brought Balenciaga's ground breaking website concept to life.
Redefining Beauty Online for YSL
Re-designed global e-commerce website to redefine the online shopping experience and captivate beauty lovers worldwide.
Immersive 3D Experience at Watches & Wonders
Created a 3D experiential website to bring Cartier’s Watches & Wonders presence online during Covid. Designed to sustain engagement, drive emotion, and reflect the brand’s timeless craftsmanship in a digital format.
Virtual in-store makeup tutorial app
Designed an iPad experience to guide customers through makeup tutorials inside Lancôme stores. Built in collaboration with top makeup artists to delivers guidance tailored to each user—bridging luxury retail with expert-led education.
Game design for global conversion boost
Game design drives worldwide conversions
Business Model Innovation
Transforming how companies create and capture value
A new suite of omnichannel services
Launched innovative bespoke retail services to streamline omnichannel experience for customers of Kering brands - Saint Laurent, Gucci, and McQueen.
A new life for legal services business
Redefined the business & operations model of the legal services unit within a global energy group.
Streamlining global B2B2C journey
Eliminated customer friction across 12 countries and 4 platforms, creating unified experience that increased cross-platform conversion rates.
Enterprise Platform Re-Invention
Modernizing platforms for operational advantage
Visualising mass payments
Improved visibility of SEPA payments for B2B clients with a redesigned payments platform.
Second life for a social platform
Overhauled a global internal social platform used by thousands worldwide.
Training platforms for high-voltage power technicians
Designed the next era of training and skill management for high-voltage power line technicians.
Intranet re-design
Reimagined the global intranet and communications experience.
Corporate website re-design
Complete re-design of corporate website to better serve the needs of investors, press, and jobseekers.
Ready to build
Unfair Advantage?
From luxury houses to zero-to-one ventures, I help ambitious teams bring the right ideas to reality. You’ll feel the difference quickly. Most people do.
Ready to build
Unfair Advantage?
From luxury houses to zero-to-one ventures, I help ambitious teams bring the right ideas to reality. You’ll feel the difference quickly. Most people do.
Ready to build
Unfair Advantage?
From luxury houses to zero-to-one ventures, I help ambitious teams bring the right ideas to reality. You’ll feel the difference quickly. Most people do.