New Ventures Lead
New revenue streams.
Validated in 5-7 days.
Launched in 8-12 weeks.
15+ launches for Global 500
About Me
Mathew Kelcher
New Ventures Lead
Over 20 years, I've led 15+ venture launches for early-stage and Global 500's, helping them decide and prove what's worth launching → new products, markets, and revenue streams.
I lead new venture launches from "should we do this?" to "it's live and making money." Fast. With proof.
Here's how:
• Validate with real customers in 5–7 days (not 3–6 months)
• Architect the solution: how it works, how it launches, and how it fits the business.
• Lead teams to ship
I work in two scenarios:
• 0-to-1 launches: You have a big idea for a new product, market, or venture. But before you spend €500K+, you need proof it's the right bet. I get you that proof, fast, and tell you what to launch.
• Unlocking growth: You have a product making money, but it's stuck. I find the 2-3 levers that unlock growth, and what to do about it.
I deliver working solutions and clear direction, so you can invest with confidence.
I work fractionally (15-20 hrs/week) or on focused projects (6-12 weeks).
Currently taking 1-2 engagements starting Q1 2026.
Languages
EN Native
FR Fluent
DE Coming soon
Work Authorization
EU, UK, Canada
IN PRACTICE
Countries where I've run research
Strategy & innovation teams led
Global 500 companies advised
Multi Million $ Platforms Re-thought
New Markets Entered & Launched
Recent work
Guiding AI investment for a global luxury brand
Validated and architected AI-powered tool for in-store personnel. 10-day research sprint revealed what would actually drive adoption. Pivoted from original concept to stronger solution, guiding €250K+ investment toward the right opportunity.
Proof of effort in the AI age
Platform that certifies authentic writing through behavioural tracking. Built complete product from concept to launch: designed verification algorithm, developed dual-mode privacy system, and created self-marketing loop through public badge visibility. Positioned as 'proof of effort' rather than AI detection. Try it
De-risking global launch
Validated Maison Perrier rebrand and new drink concepts across French and Canadian markets. Deep research into sugar perceptions, wellness attitudes, and how functional beverages fit daily routines. Delivered proof to develop products and finalize branding.
See what's launched
About Me
When to call me
Big bet. No evidence.
Find out what customers actually need in 5-7 days, before you invest €100K+ in launching a new product, market entry, or venture.
Your existing product isn't growing
Find the 2-3 levers that unlock growth. Validate and relaunch without rebuilding from scratch.
No bandwidth to explore growth bets
You know opportunities exist, but you can't validate them. I find what's worth pursuing, prove it with customers, and lead the launch.
You need proof and direction
Get working prototypes and customer validation, not PowerPoint recommendations (unless you really want them).
Ways to work together
3 months
Fractional New Ventures Lead
15-20 hours/week. I work alongside your team to validate opportunities, architect what gets built and validate it with prototypes, so teams know what to execute and have proof it works.
Best for: Scale-ups launching new products or entering new markets, corporate innovation teams building new ventures, founders who need bandwidth to lead launches.
8-12 weeks
Focused Launch
Full engagement on a single launch. Week 1-2: validate with real customers. Week 3-8: architect the solution and build prototypes to prove it. Week 9-12: lead the launch.
Best for: Pre-launch validation and strategy, market entry decisions, new product launches that need speed and certainty.
Cient Stories
Ventures I've led to reality
Strategic ventures delivered across industries and the globe.
0-to-1 Launches
Building new products, services, and ventures from scratch
Built standalone revenue stream for YSL Beauty
AR-powered custom lipstick app & service capturing untapped personalization demand. Validated market, launched product, created new revenue stream.
Global luxury eyewear venture
Architected and validated a new global eyewear venture for LVMH: from opportunity discovery to launch readiness.
Launched drive through grocery shopping
Designed experience, launched app enabling seamless online shopping and drive-through pickup for a 1500+ store grocery chain.
Remote shopping & live events during COVID
Validated new shopping behaviours during crisis, designed remote and live-stream formats to kept sales flowing when stores closed.
Omnichannel service suite across luxury brands
Reinvented premium retail experience across Saint Laurent, Gucci, and McQueen. Validated service concepts, designed suite, made available globally.
Virtual in-store makeup tutorial app
iPad experience bridging luxury retail with expert education. Validated customer needs, designed digital tutorials with top makeup artists, launched in-store.
Launching SEPA mass payments platform for HSBC
Launched a secure, scalable system that follows high-volume transaction flows for corporate banking clients.
Unlocking Growth
Finding and activating hidden opportunities in existing products and services.
De-risking global launch
Validated Maison Perrier rebrand and new drink concepts across French and Canadian markets. Deep research into sugar perceptions, wellness attitudes, and how functional beverages fit daily routines. Delivered proof to develop products and finalize branding.
Expanded mobile banking into new African markets
Identified demand in new territories, adapted platform for local needs, launched mobile banking across new regions.
Second life for a strategic social platform
Global internal platform was facing growing pains. Validated what thousands of users actually needed, challenged existing approach, fundamentally rearchitected experience, relaunched worldwide.
Global B2B2C unification (12 countries, 4 platforms)
Challenged how 4 platforms should work together. Validated customer needs across markets, rearchitected unified journeys, eliminated friction that was blocking growth.
Redefined global internal communications
Challenged how a global organization should communicate internally. Research across continents, validated what thousands of employees actually needed, fundamentally rearchitected how the intranet works.
Unlocked hidden growth for retirement savings business
Overturned internal assumptions about customers, uncovered hidden segments, identified new growth levers for sales and marketing teams.
Redefined legal services business model
Validated new operating model, redesigned services, transformed legal unit within global energy group.
Digitized high-voltage technician training and certification
Moved manual, paper-based training process to digital platform. Validated what trainers needed to track progression, designed skill management system, launched nationwide.
New Ventures Lead
New revenue streams.
Validated in 5-7 days.
Launched in 8-12 weeks.
15+ launches for Global 500
About Me
Mathew Kelcher
New Ventures Lead
Over 20 years, I've led 15+ venture launches for early-stage and Global 500's, helping them decide and prove what's worth launching → new products, markets, and revenue streams.
I lead new venture launches from "should we do this?" to "it's live and making money." Fast. With proof.
Here's how:
• Validate with real customers in 5–7 days (not 3–6 months)
• Architect the solution: how it works, how it launches, and how it fits the business.
• Lead teams to ship
I work in two scenarios:
• 0-to-1 launches: You have a big idea for a new product, market, or venture. But before you spend €500K+, you need proof it's the right bet. I get you that proof, fast, and tell you what to launch.
• Unlocking growth: You have a product making money, but it's stuck. I find the 2-3 levers that unlock growth, and what to do about it.
I deliver working solutions and clear direction, so you can invest with confidence.
I work fractionally (15-20 hrs/week) or on focused projects (6-12 weeks).
Currently taking 1-2 engagements starting Q1 2026.
Languages
EN Native
FR Fluent
DE Coming soon
Work Authorization
EU, UK, Canada
IN PRACTICE
Countries where I've run research
Strategy & innovation teams led
Global 500 companies advised
Multi Million $ Platforms Re-thought
New Markets Entered & Launched
Recent work
Guiding AI investment for a global luxury brand
Validated and architected AI-powered tool for in-store personnel. 10-day research sprint revealed what would actually drive adoption. Pivoted from original concept to stronger solution, guiding €250K+ investment toward the right opportunity.
Proof of effort in the AI age
Platform that certifies authentic writing through behavioural tracking. Built complete product from concept to launch: designed verification algorithm, developed dual-mode privacy system, and created self-marketing loop through public badge visibility. Positioned as 'proof of effort' rather than AI detection. Try it
De-risking global launch
Validated Maison Perrier rebrand and new drink concepts across French and Canadian markets. Deep research into sugar perceptions, wellness attitudes, and how functional beverages fit daily routines. Delivered proof to develop products and finalize branding.
See what's launched
About Me
When to call me
Big bet. No evidence.
Find out what customers actually need in 5-7 days, before you invest €100K+ in launching a new product, market entry, or venture.
Your existing product isn't growing
Find the 2-3 levers that unlock growth. Validate and relaunch without rebuilding from scratch.
No bandwidth to explore growth bets
You know opportunities exist, but you can't validate them. I find what's worth pursuing, prove it with customers, and lead the launch.
You need proof and direction
Get working prototypes and customer validation, not PowerPoint recommendations (unless you really want them).
Ways to work together
3 months
Fractional New Ventures Lead
15-20 hours/week. I work alongside your team to validate opportunities, architect what gets built and validate it with prototypes, so teams know what to execute and have proof it works.
Best for: Scale-ups launching new products or entering new markets, corporate innovation teams building new ventures, founders who need bandwidth to lead launches.
8-12 weeks
Focused Launch
Full engagement on a single launch. Week 1-2: validate with real customers. Week 3-8: architect the solution and build prototypes to prove it. Week 9-12: lead the launch.
Best for: Pre-launch validation and strategy, market entry decisions, new product launches that need speed and certainty.
Cient Stories
Ventures I've led to reality
Strategic ventures delivered across industries and the globe.
0-to-1 Launches
Building new products, services, and ventures from scratch
Built standalone revenue stream for YSL Beauty
AR-powered custom lipstick app & service capturing untapped personalization demand. Validated market, launched product, created new revenue stream.
Global luxury eyewear venture
Architected and validated a new global eyewear venture for LVMH: from opportunity discovery to launch readiness.
Launched drive through grocery shopping
Designed experience, launched app enabling seamless online shopping and drive-through pickup for a 1500+ store grocery chain.
Remote shopping & live events during COVID
Validated new shopping behaviours during crisis, designed remote and live-stream formats to kept sales flowing when stores closed.
Omnichannel service suite across luxury brands
Reinvented premium retail experience across Saint Laurent, Gucci, and McQueen. Validated service concepts, designed suite, made available globally.
Virtual in-store makeup tutorial app
iPad experience bridging luxury retail with expert education. Validated customer needs, designed digital tutorials with top makeup artists, launched in-store.
Launching SEPA mass payments platform for HSBC
Launched a secure, scalable system that follows high-volume transaction flows for corporate banking clients.
Unlocking Growth
Finding and activating hidden opportunities in existing products and services.
De-risking global launch
Validated Maison Perrier rebrand and new drink concepts across French and Canadian markets. Deep research into sugar perceptions, wellness attitudes, and how functional beverages fit daily routines. Delivered proof to develop products and finalize branding.
Expanded mobile banking into new African markets
Identified demand in new territories, adapted platform for local needs, launched mobile banking across new regions.
Second life for a strategic social platform
Global internal platform was facing growing pains. Validated what thousands of users actually needed, challenged existing approach, fundamentally rearchitected experience, relaunched worldwide.
Global B2B2C unification (12 countries, 4 platforms)
Challenged how 4 platforms should work together. Validated customer needs across markets, rearchitected unified journeys, eliminated friction that was blocking growth.
Redefined global internal communications
Challenged how a global organization should communicate internally. Research across continents, validated what thousands of employees actually needed, fundamentally rearchitected how the intranet works.
Unlocked hidden growth for retirement savings business
Overturned internal assumptions about customers, uncovered hidden segments, identified new growth levers for sales and marketing teams.
Redefined legal services business model
Validated new operating model, redesigned services, transformed legal unit within global energy group.
Digitized high-voltage technician training and certification
Moved manual, paper-based training process to digital platform. Validated what trainers needed to track progression, designed skill management system, launched nationwide.
New Ventures Lead
New revenue streams.
Validated in 5-7 days.
Launched in 8-12 weeks.
15+ launches for Global 500
About Me
Mathew Kelcher
New Ventures Lead
Over 20 years, I've led 15+ venture launches for early-stage and Global 500's, helping them decide and prove what's worth launching → new products, markets, and revenue streams.
I lead new venture launches from "should we do this?" to "it's live and making money." Fast. With proof.
Here's how:
• Validate with real customers in 5–7 days (not 3–6 months)
• Architect the solution: how it works, how it launches, and how it fits the business.
• Lead teams to ship
I work in two scenarios:
• 0-to-1 launches: You have a big idea for a new product, market, or venture. But before you spend €500K+, you need proof it's the right bet. I get you that proof, fast, and tell you what to launch.
• Unlocking growth: You have a product making money, but it's stuck. I find the 2-3 levers that unlock growth, and what to do about it.
I deliver working solutions and clear direction, so you can invest with confidence.
I work fractionally (15-20 hrs/week) or on focused projects (6-12 weeks).
Currently taking 1-2 engagements starting Q1 2026.
Languages
EN Native
FR Fluent
DE Coming soon
Work Authorization
EU, UK, Canada
IN PRACTICE
Countries where I've run research
Strategy & innovation teams led
Global 500 companies advised
Multi Million $ Platforms Re-thought
New Markets Entered & Launched
Recent work
Guiding AI investment for a global luxury brand
Validated and architected AI-powered tool for in-store personnel. 10-day research sprint revealed what would actually drive adoption. Pivoted from original concept to stronger solution, guiding €250K+ investment toward the right opportunity.
Proof of effort in the AI age
Platform that certifies authentic writing through behavioural tracking. Built complete product from concept to launch: designed verification algorithm, developed dual-mode privacy system, and created self-marketing loop through public badge visibility. Positioned as 'proof of effort' rather than AI detection. Try it
De-risking global launch
Validated Maison Perrier rebrand and new drink concepts across French and Canadian markets. Deep research into sugar perceptions, wellness attitudes, and how functional beverages fit daily routines. Delivered proof to develop products and finalize branding.
See what's launched
About Me
When to call me
Big bet. No evidence.
Find out what customers actually need in 5-7 days, before you invest €100K+ in launching a new product, market entry, or venture.
Your existing product isn't growing
Find the 2-3 levers that unlock growth. Validate and relaunch without rebuilding from scratch.
No bandwidth to explore growth bets
You know opportunities exist, but you can't validate them. I find what's worth pursuing, prove it with customers, and lead the launch.
You need proof and direction
Get working prototypes and customer validation, not PowerPoint recommendations (unless you really want them).
Ways to work together
3 months
Fractional New Ventures Lead
15-20 hours/week. I work alongside your team to validate opportunities, architect what gets built and validate it with prototypes, so teams know what to execute and have proof it works.
Best for: Scale-ups launching new products or entering new markets, corporate innovation teams building new ventures, founders who need bandwidth to lead launches.
8-12 weeks
Focused Launch
Full engagement on a single launch. Week 1-2: validate with real customers. Week 3-8: architect the solution and build prototypes to prove it. Week 9-12: lead the launch.
Best for: Pre-launch validation and strategy, market entry decisions, new product launches that need speed and certainty.
Cient Stories
Ventures I've led to reality
Strategic ventures delivered across industries and the globe.
0-to-1 Launches
Building new products, services, and ventures from scratch
Built standalone revenue stream for YSL Beauty
AR-powered custom lipstick app & service capturing untapped personalization demand. Validated market, launched product, created new revenue stream.
Global luxury eyewear venture
Architected and validated a new global eyewear venture for LVMH: from opportunity discovery to launch readiness.
Launched drive through grocery shopping
Designed experience, launched app enabling seamless online shopping and drive-through pickup for a 1500+ store grocery chain.
Remote shopping & live events during COVID
Validated new shopping behaviours during crisis, designed remote and live-stream formats to kept sales flowing when stores closed.
Omnichannel service suite across luxury brands
Reinvented premium retail experience across Saint Laurent, Gucci, and McQueen. Validated service concepts, designed suite, made available globally.
Virtual in-store makeup tutorial app
iPad experience bridging luxury retail with expert education. Validated customer needs, designed digital tutorials with top makeup artists, launched in-store.
Launching SEPA mass payments platform for HSBC
Launched a secure, scalable system that follows high-volume transaction flows for corporate banking clients.
Unlocking Growth
Finding and activating hidden opportunities in existing products and services.
De-risking global launch
Validated Maison Perrier rebrand and new drink concepts across French and Canadian markets. Deep research into sugar perceptions, wellness attitudes, and how functional beverages fit daily routines. Delivered proof to develop products and finalize branding.
Expanded mobile banking into new African markets
Identified demand in new territories, adapted platform for local needs, launched mobile banking across new regions.
Second life for a strategic social platform
Global internal platform was facing growing pains. Validated what thousands of users actually needed, challenged existing approach, fundamentally rearchitected experience, relaunched worldwide.
Global B2B2C unification (12 countries, 4 platforms)
Challenged how 4 platforms should work together. Validated customer needs across markets, rearchitected unified journeys, eliminated friction that was blocking growth.
Redefined global internal communications
Challenged how a global organization should communicate internally. Research across continents, validated what thousands of employees actually needed, fundamentally rearchitected how the intranet works.
Unlocked hidden growth for retirement savings business
Overturned internal assumptions about customers, uncovered hidden segments, identified new growth levers for sales and marketing teams.
Redefined legal services business model
Validated new operating model, redesigned services, transformed legal unit within global energy group.
Digitized high-voltage technician training and certification
Moved manual, paper-based training process to digital platform. Validated what trainers needed to track progression, designed skill management system, launched nationwide.
Every launch is a risk.
The difference is getting proof
before you commit.
I help teams validate bold ideas before they commit serious resources.
Currently taking 1-2 fractional engagements (6 months) or focused launch projects (8-12 weeks) starting Q1 2026.
If you're sitting on a new venture but don't have bandwidth to lead it, let's talk.
Every launch is a risk.
The difference is getting proof
before you commit.
I help teams validate bold ideas before they commit serious resources.
Currently taking 1-2 fractional engagements (6 months) or focused launch projects (8-12 weeks) starting Q1 2026.
If you're sitting on a new venture but don't have bandwidth to lead it, let's talk.
Every launch is a risk.
The difference is getting proof
before you commit.
I help teams validate bold ideas before they commit serious resources.
Currently taking 1-2 fractional engagements (6 months) or focused launch projects (8-12 weeks) starting Q1 2026.
If you're sitting on a new venture but don't have bandwidth to lead it, let's talk.