Girl in white smoke

Strategic leader.
Venture partner.
Design mind.

Launch what matters.

Scale what works.

Re-think the rest.

About Me

Mathew Kelcher

Strategic Leader. Venture Partner. Design Mind.

I help companies uncover what's next and make it real. From global platforms to 0 to 1 ventures.
My last 20 years have been about turning possibility into real outcomes — the kind people love, and businesses grow from. From global giants to early-stage ventures, I’m at my best when the ambition is big but the path is unclear.
I've built and led design departments, led €1M+ projects end to end, and partnered with executive teams at critical moments where product, brand, and business strategy need to align.

I mix entrepreneurship, customer insight and creative leadership to build ecosystems that work at every level: for customers, teams, and business. 

Sometimes I lead from within, sleeves rolled up. Other times, I step back to reframe the culture, realign the team, or reshape the way decisions get made — whatever clears the path to meaningful results.
I’m open to meaningful roles, strategic partnerships, and opportunities to help teams move from ambiguity to action.

Languages
EN Native
FR Fluent
DE Coming soon

Work Authorization
EU, UK, Canada

IN PRACTICE

Countries where I've run research

1

Strategy & innovation teams led

0

Global 500 companies advised

0

Multi Million $ Platforms Re-thought

1

New Markets Entered & Launched

0
About Me

When to call me

Youre launching something new
You need someone who can spot opportunity others miss, confirm the signals, and turn it into traction - for your business, your customers, and your bottom line.
Youre re-thinking something critical
Maybe it's the product, the customer journey, or part of the business itself. I'll help you figure out what to keep, what to evolve, and where to unlock new growth.
You need to understand your customer - fast
High-stakes move coming up? I’ll help you get inside your customer’s head (fast), so you can act with confidence, not guesswork.
You need someone who can think and build
Vision and execution in one person. I define the path, the solution, and help your build the internal muscle so they can run with it.

work with me

Ways to work together

{+}

Embedded Partner

Embed with teams for 2-10 weeks to bring clarity, momentum and real progress. I’ll leave the team stronger than I found it.
Best for: product acceleration or when leadership needs backup.

{+}

Strategic Advisor

Ideal for ongoing dialogue or targeted intervention to navigate a growth opportunity or blockage.
Best for: Founders & leaders facing complexity or transition.

{+}

Customer Insight

In 5-10 days, I uncover deep customer insight to fuels product, brand or growth moves. Fast clarity and what to do next.
Best for: New bets, growth problems, market entry, innovation.

{+}

Interim Leadership

Leading teams through key transitions or to build up internal capabilities before long-term hiring.
Best for: design or product teams in growth or flux.

{+}

Founding Partner

Help in the form of someone who can think and build through early chaos while finding the
Best for: incubators, stealth projects, pre-seed.

Cient Stories

Work I've led from vision to reality

Strategic ventures delivered across industries and the globe.

Business Reinventions

Finding new growth levers inside proven products.
Breaking beyond 1€ Billion

Boosted revenue beyond €1B with a complete re-design of the global rental car experience, app & website.

Streamlining global B2B2C journey

Unified global experience and content cross a complex international, multi-platform e-commerce ecosystem.

A new suite of omnichannel services

Innovated bespoke retail services for retail for Kering brands - Saint Laurent, Gucci, and McQueen.

A new life for legal services business

Reimagined the legal services business model & operations within a global energy group.

What matters to retirement investors

Unlocked growth by challenging long-held assumptions in marketing and sales strategy.

New Ventures

From zero to first launch.
New drink concepts for global re-launch

Uncovered how customers perceive new flavor concepts and brand narratives for the global re-branding of a premium beverage brand.

Launching a luxury startup

Designed a new global luxury eyewear venture from 0 for a leading fashion group.

Building a niche business for a mega-brand

Launched an AR-powered custom lipstick app and printer at CES. The brith of a lucrative new business line.

Expanding into a new banking market

Expanded a mobile banking platform and offers into new African markets.

Transforming retail during crisis

Launched new remote shopping and live event formats during the Covid-19 retail crisis.

Launching drive through grocery shopping

Designed app enabling seamless online shopping and drive-through pickup for a 1500+ store grocery chain.

Digital Experience Architecture

Rethinking digital platforms from the ground up.
Excel insipried design

Brought Balenciaga's ground breaking website concept to life.

Doubling e-commerce conversions

Doubled conversion rates through a complete UX overhaul of the e-commerce site.

Redefining Beauty Online for YSL

Re-designed global e-commerce website to redefine the online shopping experience and captivate beauty lovers worldwide.

A new global e-commerce storefront

Launched D&G Beauty as a stand-alone global e-commerce platform.

Corporate website re-design

Complete re-design of corporate website to better serve the needs of investors, press, and jobseekers.

Launching Prada beauty online

New design for global launch of e-commerce platform.

Launching Valentino Beauty online

New design for global launch of e-commerce platform.

Enterprise Platforms

Remaking complex platforms for clarity.
Visualising mass payments

Improved visibility of SEPA payments for B2B clients with a redesigned payments platform.

Second life for a social platform

Overhauled a global internal social platform used by thousands worldwide.

Training platforms for high-voltage power technicians

Designed the next era of training and skill management for high-voltage power line technicians.

Intranet re-design

Reimagined the global intranet and communications experience.

Experiential

Stand out experiences for lasting impact
Immersive 3D Experience at Watches & Wonders

Created a 3D experiential website to bring Cartier’s Watches & Wonders presence online during Covid. Designed to sustain engagement, drive emotion, and reflect the brand’s timeless craftsmanship in a digital format.

Virtual in-store makeup tutorial app

Designed an iPad experience to guide customers through makeup tutorials inside Lancôme stores. Built in collaboration with top makeup artists to delivers guidance tailored to each user—bridging luxury retail with expert-led education.

Game design for global conversion boost

Game design drives worldwide conversions

Girl in white smoke

Strategic leader.
Venture partner.
Design mind.

Launch what matters.

Scale what works.

Re-think the rest.

About Me

Mathew Kelcher

Strategic Leader. Venture Partner. Design Mind.

I help companies uncover what's next and make it real. From global platforms to 0 to 1 ventures.
My last 20 years have been about turning possibility into real outcomes — the kind people love, and businesses grow from. From global giants to early-stage ventures, I’m at my best when the ambition is big but the path is unclear.
I've built and led design departments, led €1M+ projects end to end, and partnered with executive teams at critical moments where product, brand, and business strategy need to align.

I mix entrepreneurship, customer insight and creative leadership to build ecosystems that work at every level: for customers, teams, and business. 

Sometimes I lead from within, sleeves rolled up. Other times, I step back to reframe the culture, realign the team, or reshape the way decisions get made — whatever clears the path to meaningful results.
I’m open to meaningful roles, strategic partnerships, and opportunities to help teams move from ambiguity to action.

Languages
EN Native
FR Fluent
DE Coming soon

Work Authorization
EU, UK, Canada

IN PRACTICE

Countries where I've run research

1

Strategy & innovation teams led

0

Global 500 companies advised

0

Multi Million $ Platforms Re-thought

1

New Markets Entered & Launched

0
About Me

When to call me

Youre launching something new
You need someone who can spot opportunity others miss, confirm the signals, and turn it into traction - for your business, your customers, and your bottom line.
Youre re-thinking something critical
Maybe it's the product, the customer journey, or part of the business itself. I'll help you figure out what to keep, what to evolve, and where to unlock new growth.
You need to understand your customer - fast
High-stakes move coming up? I’ll help you get inside your customer’s head (fast), so you can act with confidence, not guesswork.
You need someone who can think and build
Vision and execution in one person. I define the path, the solution, and help your build the internal muscle so they can run with it.

work with me

Ways to work together

{+}

Embedded Partner

Embed with teams for 2-10 weeks to bring clarity, momentum and real progress. I’ll leave the team stronger than I found it.
Best for: product acceleration or when leadership needs backup.

{+}

Strategic Advisor

Ideal for ongoing dialogue or targeted intervention to navigate a growth opportunity or blockage.
Best for: Founders & leaders facing complexity or transition.

{+}

Customer Insight

In 5-10 days, I uncover deep customer insight to fuels product, brand or growth moves. Fast clarity and what to do next.
Best for: New bets, growth problems, market entry, innovation.

{+}

Interim Leadership

Leading teams through key transitions or to build up internal capabilities before long-term hiring.
Best for: design or product teams in growth or flux.

{+}

Founding Partner

Help in the form of someone who can think and build through early chaos while finding the
Best for: incubators, stealth projects, pre-seed.

Cient Stories

Work I've led from vision to reality

Strategic ventures delivered across industries and the globe.

Business Reinventions

Finding new growth levers inside proven products.
Breaking beyond 1€ Billion

Boosted revenue beyond €1B with a complete re-design of the global rental car experience, app & website.

Streamlining global B2B2C journey

Unified global experience and content cross a complex international, multi-platform e-commerce ecosystem.

A new suite of omnichannel services

Innovated bespoke retail services for retail for Kering brands - Saint Laurent, Gucci, and McQueen.

A new life for legal services business

Reimagined the legal services business model & operations within a global energy group.

What matters to retirement investors

Unlocked growth by challenging long-held assumptions in marketing and sales strategy.

New Ventures

From zero to first launch.
New drink concepts for global re-launch

Uncovered how customers perceive new flavor concepts and brand narratives for the global re-branding of a premium beverage brand.

Launching a luxury startup

Designed a new global luxury eyewear venture from 0 for a leading fashion group.

Building a niche business for a mega-brand

Launched an AR-powered custom lipstick app and printer at CES. The brith of a lucrative new business line.

Expanding into a new banking market

Expanded a mobile banking platform and offers into new African markets.

Transforming retail during crisis

Launched new remote shopping and live event formats during the Covid-19 retail crisis.

Launching drive through grocery shopping

Designed app enabling seamless online shopping and drive-through pickup for a 1500+ store grocery chain.

Digital Experience Architecture

Rethinking digital platforms from the ground up.
Excel insipried design

Brought Balenciaga's ground breaking website concept to life.

Doubling e-commerce conversions

Doubled conversion rates through a complete UX overhaul of the e-commerce site.

Redefining Beauty Online for YSL

Re-designed global e-commerce website to redefine the online shopping experience and captivate beauty lovers worldwide.

A new global e-commerce storefront

Launched D&G Beauty as a stand-alone global e-commerce platform.

Corporate website re-design

Complete re-design of corporate website to better serve the needs of investors, press, and jobseekers.

Launching Prada beauty online

New design for global launch of e-commerce platform.

Launching Valentino Beauty online

New design for global launch of e-commerce platform.

Enterprise Platforms

Remaking complex platforms for clarity.
Visualising mass payments

Improved visibility of SEPA payments for B2B clients with a redesigned payments platform.

Second life for a social platform

Overhauled a global internal social platform used by thousands worldwide.

Training platforms for high-voltage power technicians

Designed the next era of training and skill management for high-voltage power line technicians.

Intranet re-design

Reimagined the global intranet and communications experience.

Experiential

Stand out experiences for lasting impact
Immersive 3D Experience at Watches & Wonders

Created a 3D experiential website to bring Cartier’s Watches & Wonders presence online during Covid. Designed to sustain engagement, drive emotion, and reflect the brand’s timeless craftsmanship in a digital format.

Virtual in-store makeup tutorial app

Designed an iPad experience to guide customers through makeup tutorials inside Lancôme stores. Built in collaboration with top makeup artists to delivers guidance tailored to each user—bridging luxury retail with expert-led education.

Game design for global conversion boost

Game design drives worldwide conversions

Girl in white smoke

Strategic leader.
Venture partner.
Design mind.

Launch what matters.

Scale what works.

Re-think the rest.

About Me

Mathew Kelcher

Strategic Leader. Venture Partner. Design Mind.

I help companies uncover what's next and make it real. From global platforms to 0 to 1 ventures.
My last 20 years have been about turning possibility into real outcomes — the kind people love, and businesses grow from. From global giants to early-stage ventures, I’m at my best when the ambition is big but the path is unclear.
I've built and led design departments, led €1M+ projects end to end, and partnered with executive teams at critical moments where product, brand, and business strategy need to align.

I mix entrepreneurship, customer insight and creative leadership to build ecosystems that work at every level: for customers, teams, and business. 

Sometimes I lead from within, sleeves rolled up. Other times, I step back to reframe the culture, realign the team, or reshape the way decisions get made — whatever clears the path to meaningful results.
I’m open to meaningful roles, strategic partnerships, and opportunities to help teams move from ambiguity to action.

Languages
EN Native
FR Fluent
DE Coming soon

Work Authorization
EU, UK, Canada

IN PRACTICE

Countries where I've run research

1

Strategy & innovation teams led

0

Global 500 companies advised

0

Multi Million $ Platforms Re-thought

1

New Markets Entered & Launched

0
About Me

When to call me

Youre launching something new
You need someone who can spot opportunity others miss, confirm the signals, and turn it into traction - for your business, your customers, and your bottom line.
Youre re-thinking something critical
Maybe it's the product, the customer journey, or part of the business itself. I'll help you figure out what to keep, what to evolve, and where to unlock new growth.
You need to understand your customer - fast
High-stakes move coming up? I’ll help you get inside your customer’s head (fast), so you can act with confidence, not guesswork.
You need someone who can think and build
Vision and execution in one person. I define the path, the solution, and help your build the internal muscle so they can run with it.

work with me

Ways to work together

{+}

Embedded Partner

Embed with teams for 2-10 weeks to bring clarity, momentum and real progress. I’ll leave the team stronger than I found it.
Best for: product acceleration or when leadership needs backup.

{+}

Strategic Advisor

Ideal for ongoing dialogue or targeted intervention to navigate a growth opportunity or blockage.
Best for: Founders & leaders facing complexity or transition.

{+}

Customer Insight

In 5-10 days, I uncover deep customer insight to fuels product, brand or growth moves. Fast clarity and what to do next.
Best for: New bets, growth problems, market entry, innovation.

{+}

Interim Leadership

Leading teams through key transitions or to build up internal capabilities before long-term hiring.
Best for: design or product teams in growth or flux.

{+}

Founding Partner

Help in the form of someone who can think and build through early chaos while finding the
Best for: incubators, stealth projects, pre-seed.

Cient Stories

Work I've led from vision to reality

Strategic ventures delivered across industries and the globe.

Business Reinventions

Finding new growth levers inside proven products.
Breaking beyond 1€ Billion

Boosted revenue beyond €1B with a complete re-design of the global rental car experience, app & website.

Streamlining global B2B2C journey

Unified global experience and content cross a complex international, multi-platform e-commerce ecosystem.

A new suite of omnichannel services

Innovated bespoke retail services for retail for Kering brands - Saint Laurent, Gucci, and McQueen.

A new life for legal services business

Reimagined the legal services business model & operations within a global energy group.

What matters to retirement investors

Unlocked growth by challenging long-held assumptions in marketing and sales strategy.

New Ventures

From zero to first launch.
New drink concepts for global re-launch

Uncovered how customers perceive new flavor concepts and brand narratives for the global re-branding of a premium beverage brand.

Launching a luxury startup

Designed a new global luxury eyewear venture from 0 for a leading fashion group.

Building a niche business for a mega-brand

Launched an AR-powered custom lipstick app and printer at CES. The brith of a lucrative new business line.

Expanding into a new banking market

Expanded a mobile banking platform and offers into new African markets.

Transforming retail during crisis

Launched new remote shopping and live event formats during the Covid-19 retail crisis.

Launching drive through grocery shopping

Designed app enabling seamless online shopping and drive-through pickup for a 1500+ store grocery chain.

Digital Experience Architecture

Rethinking digital platforms from the ground up.
Excel insipried design

Brought Balenciaga's ground breaking website concept to life.

Doubling e-commerce conversions

Doubled conversion rates through a complete UX overhaul of the e-commerce site.

Redefining Beauty Online for YSL

Re-designed global e-commerce website to redefine the online shopping experience and captivate beauty lovers worldwide.

A new global e-commerce storefront

Launched D&G Beauty as a stand-alone global e-commerce platform.

Corporate website re-design

Complete re-design of corporate website to better serve the needs of investors, press, and jobseekers.

Launching Prada beauty online

New design for global launch of e-commerce platform.

Launching Valentino Beauty online

New design for global launch of e-commerce platform.

Enterprise Platforms

Remaking complex platforms for clarity.
Visualising mass payments

Improved visibility of SEPA payments for B2B clients with a redesigned payments platform.

Second life for a social platform

Overhauled a global internal social platform used by thousands worldwide.

Training platforms for high-voltage power technicians

Designed the next era of training and skill management for high-voltage power line technicians.

Intranet re-design

Reimagined the global intranet and communications experience.

Experiential

Stand out experiences for lasting impact
Immersive 3D Experience at Watches & Wonders

Created a 3D experiential website to bring Cartier’s Watches & Wonders presence online during Covid. Designed to sustain engagement, drive emotion, and reflect the brand’s timeless craftsmanship in a digital format.

Virtual in-store makeup tutorial app

Designed an iPad experience to guide customers through makeup tutorials inside Lancôme stores. Built in collaboration with top makeup artists to delivers guidance tailored to each user—bridging luxury retail with expert-led education.

Game design for global conversion boost

Game design drives worldwide conversions

Design mind. Business edge.
Human sense.

From luxury houses to zero-to-one ventures, I help ambitious teams bring the right ideas to reality. You’ll feel the difference quickly. Most people do.

Design mind. Business edge.
Human sense.

From luxury houses to zero-to-one ventures, I help ambitious teams bring the right ideas to reality. You’ll feel the difference quickly. Most people do.

Design mind. Business edge.
Human sense.

From luxury houses to zero-to-one ventures, I help ambitious teams bring the right ideas to reality. You’ll feel the difference quickly. Most people do.